- by Lindsay Young
Does your marketing content offer real value?
Unfortunately, many companies are simply publishing blogs for the sake of publishing blogs. They’re sending emails because they feel they have to. And…
Lindsay Young
Lindsay founded 3 Aspens Media. She is a professional writer, editor, marketer and communications specialist with an MBA and more than 20 years of experience leading and producing online and print publications. She has particular expertise in B-to-B communications and has written and edited hundreds of blog posts and articles on best practices and trends in the business world. She was previously the editor of Modern Distribution Management (mdm.com), the leading resource for wholesale distribution industry executives.
Articles By Lindsay Young
- by Lindsay Young
I had my first baby last July. She’s 7 months now. No one who has had a baby will be surprised that I have been inundated with marketing for…
- by Lindsay Young
I’m working with a software client that soon will start sending a regular email to its existing customers. The goal: to retain them, as well as potentially grow same-customer…
- by Lindsay Young
All too often, I see companies bunching sales and marketing functions under the same umbrella – and in smaller companies, frequently under one person’s job description. In larger companies,…
- by Lindsay Young
I’m not sure why, but every so often an article comes out that seeks to remind you that email is not dead. For my part, I’ve never considered it…
- by Lindsay Young
Over the years, I’ve probably written hundreds of blog posts. But I have no secret stash of blog post ideas that I’m hoarding away. In fact, it’s easier than…
- by Lindsay Young
I loved Contently’s recent interview with marketing legend Seth Godin. A few highlights for me, which all point to the idea that content can help brands build trust. And…
- by Lindsay Young
The time has long passed when a website simply served as a copy of a brochure. What you might find on a traditional About Us page should not be the…
- by Lindsay Young
Thanks to NewsCred for this great SlideShare presentation on the value of content. A couple of my favorites: “You need to create ridiculously good content – content that is…
- by Lindsay Young
It’s not just about finding a typo or a misspelling, although that is incredibly important. You also want an editor that will provide what I call a “macro view”…
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