Messaging and Content Strategy
for B2B
Discover “who” your company is and how best to reach ideal customers with content. Align content goals to business goals – and design a blueprint that gets you there.
3 Aspens produces consistent, quality deliverables that are spot on for our industry. We love the collaborative process and fresh ideas they bring to the table.”
Jennifer Murphy
President, NetPlus Alliance
Successful Content Starts with a Plan
The more you know, the better you can align content to your audience and goals. And the greater the chances you’ll achieve your objectives. With a strategic approach, your content is more likely to:
Resonate with your ideal customers
Attract prospects
Support sales and marketing efforts
At 3 Aspens Media, we can work with you on a stand-alone messaging and content strategy project or incorporate this service into your retainer.
How It Works
Refine Your Message
We’ll facilitate messaging work such as internal meetings, customer conversations and research to uncover how you’re perceived, what customers want from you and how you should present yourself going forward. We’ll help you:
- Identify your target audience and how you can solve their problems.
- Understand your competitors and how your target audience interacts with them.
- Discover your unique value and differentiators in your market.
- Find your voice and tone by identifying your key attributes and values.
Leveraging your differentiators in every way possible is a great competitive strategy in the distribution and related industries. Customers today expect distributors to go above and beyond, and your unique message can drive your value-add.
Plot Your Approach
We work closely with our clients to develop purposeful content that delivers value for customers, prospects and the business. Knowing the outcomes you want from your content goes a long way in informing content development and direction.
- Set content goals according to your business objectives, including how you’ll measure success.
- Perform a content audit – beyond just your blog and sales collateral – to understand what you already have and where you can go with it.
- Identify ideal content themes and types, distribution channels, strategies for updating and repurposing, SEO opportunities and more.
After we’ve worked with you on your content messaging and strategy, we’ll deliver a comprehensive package of next steps and opportunities. This package is an essential guide for your content program moving forward.
A strategic plan will help you focus your efforts to get the most value from your content program, instead of producing content spontaneously and without defined purposes.
Your Next Step
Get an inside look at the questions we ask for strategy and messaging work.
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