Frequently Asked Questions

Each content agency has its own approach to structure, processes, services and more. You need an agency that aligns with your industry and expectations. Let us answer a few of the most common questions we get about our business and how we work.

Working with Us

How is your organization structured and what type of team will I work with?

3 Aspens Media is a small team of passionate professionals. On board, we have our Founder and President Lindsay Young, as well as a Chief Operating Officer (COO) to oversee operations. We also have client success managers (CSM) who work directly with our clients to maintain alignment and ensure content gets from A to Z. When you work with us, you’ll have a dedicated CSM and access to our incredible team of writers, designers, SEO analysts, production managers and content strategists. We’re an extension of your team. We strive to pair the right team member with each assignment or project, so the work meets and exceeds our clients’ expectations.

What types of contracts do you offer and how do your pricing plans work?

We offer three levels of retainer contracts: Seed, Growth and Harvest – all of which are customized to your needs. Retainers start at $3,250 a month. Retainer contracts are for a set package of deliverables and additional hours for flexible work. They are billed monthly and can be terminated with 30 days’ notice. We don’t lock you into a long-term contract. We also provide content packages, such as what a company might need to meet the needs of a specific campaign, and a la carte rates for project-based work. We want this to work for both of us.

What does a typical working relationship with 3 Aspens Media look like?

3 Aspens Media believes in a collaborative process with our clients. We want to be part of your team. Our mission is to create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience – and drive profitable action. Our Director of Content Strategy and your Client Success Manager will work with you to plan and create content suited for your needs and goals. Your CSM is responsible for moving content through the pipeline. They will hold regular check-ins to discuss progress and plan upcoming work. They will also provide a quarterly analytics report to review star content and go over actionable items and opportunities.

What We Specialize In

What industries do you specialize in?

The 3 Aspens Media team has a deep understanding of the distribution industry and supporting industries, such as manufacturers, tech firms and consultants who service that market. Lindsay Young, with nearly 20 years in the industry, was previously the editor of Modern Distribution Management, a leading resource for wholesale distribution executives, and members of her team have experience in the sector. Learn more about the industries we work with. >>

What types of content can you help produce?

3 Aspens specializes in all things content, from the written word to graphic design, video, scripts and more. We work with clients to produce and design blog posts, whitepapers, ebooks, case studies, industry guides, surveys and research studies, industry outlooks, guest articles for industry publications, website content, email campaigns, monthly newsletters, press releases, sales guides, leave-behinds, books and much more. Anything that fuels your sales and marketing goals. Learn more about what we do. >>

Why work with a content firm with an industry specialization?

Our team has years of experience in the distribution industry, so you don’t have to spend time explaining your needs as you would with a more general content firm. We get it. You can get straight to work with our team. And we have numerous contacts within the industry that help us get your content published where it has the most impact.

How We Operate

Does your team help identify content topics and types?

Yes. That’s where we thrive. For some engagements, clients have a full marketing team and a plan in place, and they lean on us for writing, editing, design and other content expertise. However, in most cases, we are an integral part of the content-planning process. But how do we do it? Our Director of Content Strategy will work closely with your team to build a content strategy that will effectively fuel your sales and marketing goals. We don’t believe in writing a blog for the sake of a blog. We help our clients identify topics and types that resonate with their audiences. Each business and organization has its own values and goals, and each is built on and driven by its own mix of team members, stakeholders and customers. So, the right content for you will depend on just that: you (i.e., your company or organization).

What tools and platforms do you use?

We can make recommendations, but we learn and adapt to our clients’ platforms. We are familiar and work with HubSpot, Hootsuite, Sendible, Webflow, Mailchimp, WordPress, Act-On, Google Docs, DropBox, Trello, Slack, SurveyMonkey, Adobe products, Canva and more.

How do you support social media, email and other marketing tactics?

Our Design Services team provides back-end support for our clients. We write and publish social posts for our clients suitable for LinkedIn, Facebook, Instagram and Twitter. We also publish to common blog platforms for our clients, and if so, we select appropriate meta-titles, meta-descriptions, tags, hashtags and images to accompany them. We also schedule and send out email newsletters for clients if desired.

How do you use ChatGPT and/or other artificial intelligence (AI) tools?

Because these tools are in their infancy, we are continually experimenting with them to vet their quality and accuracy and learn how they might fit into our processes – and by extension our clients’. Currently, we sometimes use them to support our research and develop outlines for content we create, as we have found they are effective in pulling relevant resources and improving overall efficiency. In every instance, we are careful to cross-check and verify sources, and we adjust and flesh out outlines to suit our clients’ unique messaging and audiences. We have conducted some testing with having AI write content and found that, while sometimes providing a helpful starting place, it does not replace a quality writer and fails to integrate the tone and insights that only our clients’ subject matter experts can infuse.

How do you measure the success and ROI of your services?

Valuing the returns on B2B content isn’t cut and dry. It’s a complicated process of connecting dots, following behaviors, asking questions and ultimately understanding that while your “measurements” aren’t going to follow traditional paths, content is worth it. When you’re strategically focused on producing quality resources for customers and prospects, more often than not, your content will work in the background to deliver invaluable benefits such as brand awareness, customer satisfaction, credibility and more. That said, we do believe in measuring progress and the impact of the content we produce in partnership with our clients. 3 Aspens provides our retainer clients with a dashboard that identifies trends and opportunities for improvement. This includes an executive summary that points out any issues and contains a comparison of stats to the previous period, star content of that period, plus opportunities and actionable items for the next quarter. Data is also provided on any newsletters or email campaigns sent via 3 Aspens Media. Learn more about measuring the ROI of content. >>

How do guest posts in industry publications work? Can you guarantee placement?

We have connections with editors in many distribution, supply chain and manufacturing industry publications. Because of our journalism backgrounds, we are well versed in what publications are looking for and how to submit articles set up for successful publication. However, we can’t guarantee placement. Often, publications have set calendars and may not need additional content. More often than not though, our track record and industry relationships pay off for our clients. Learn more about getting published in trade magazines. >>

Have questions related to content?

Our robust library is chock full of resources, covering a range of topics, including content strategy, planning, creation and more. Find the answers to your content questions – and discover new tips and tricks to add to your arsenal.

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