3 Aspens Media is a content strategy, marketing and production firm. Our specialization is B-to-B, and we’ve had the pleasure of working with a diverse set of clients.
We work with clients to develop content strategies and marketing plans. That often translates into updated website copy, blogs, case studies, whitepapers, e-newsletters and more.
We also help organizations place content in key industry publications. We’ll help you repurpose content you already have into blogs and other marketing collateral.
Here are some samples of our work:
Case studies are an incredibly powerful medium for marketing your business. Client case studies shift the point of view: They let customers tell your story. Think of case studies as in-depth testimonials that also provide an inside look at the way you work. We will work with you to identify potential customer case studies. We will interview the customers and develop a case study that will tell a story that will connect with your prospects.
We can also help you collect simple testimonials for our website and other collateral through customer interviews, which (bonus!) will also provide insight into why your customers really do business with you. That can drive critical changes in your messaging.
We have created multiple whitepaper downloads to drive lead generation, including a recent whitepaper, The Distribution Sales Playbook, from AgoNow. To create, we worked with leadership to develop a series of articles on acquiring, retaining and growing sales. 3 Aspens Media also did the design for this whitepaper, set up a lead-gen form, and worked with the client to push it out to prospects.
3 Aspens Media also specializes in translating technical or niche content for the everyday reader. One exaxmple is a sales-driven whitepaper from Virsage, a Desktops-as-a-Service provider: http://3aspensmedia.com/wp-content/uploads/2015/01/Virsage-Reseller-Program-DaaS-Benefits-0616.pdf
3 Aspens Media worked with Indian River Consulting Group to translate its Heating, Air-conditioning & Refrigeration Distributors International (HARDI) research project into the book, Myths & Misperceptions: How Markets Are Really Made in HVACR. The book is now available for HARDI members and the public to buy through Amazon and its publishing arm, CreateSpace.
We also worked with Brian Gardner, founder of consulting firm SalesProcess360, to write and edit a book (cover below) published by Modern Distribution Management: ROI from CRM – It’s About Sales Process, Not Just Technology.
3 Aspens Media’s publishing services include:
Our background in journalism and business provides a great foundation for exploring issues and trends that are critical to your customers or members.
We recently researched, wrote and produced a report for the National Association of Electrical Distributors on the opportunities and challenges in DC power. The focus was on what trends in that emerging market meant for electrical distributors.
We also completed the 2018 Industry Outlook for the National Wood Flooring Association, using a survey of its members and interviews to present the associations expectations for the new year.
We’ll also take your survey or research results and produce a turnkey report on what those results mean for your members or customers.
For three years, we oversaw content for the SnowSports Industries America’s Snow Show Daily, an annual six-issue trade show-focused magazine published by Active Interest Media. 3AM Founder Lindsay Konzak served as the editor, coordinating and producing content for the Preview edition, which was sent to attendees ahead of the show, and overseeing live content from the trade show floor at the Snow Show in Denver.
We can do custom print or digital (email or website-based) publications for your events.
Add more value to your events and invite us to produce executive summaries of your sessions your attendees can take home with them and share with their team. We have done this for MDM and IRCG for their Sales GPS and M&A workshops.
If it has words, we can help. Give us a call or email us at email@example.com to discuss your needs.