Superior Industrial Supply, a hose/accessories and fasteners distributor based in St. Louis, Mo., delivers products – with a big side of expertise – to their customers in the mining, fleet maintenance, heavy equipment and other industries.
Some of their sales reps have been working with businesses in the St. Louis area for decades.
Not only did Superior want to develop a resource library of educational resources for their customers, they wanted preserve their team’s institutional knowledge. They partnered with 3 Aspens Media to develop a blog from the ground up that would complement their new ecommerce-enabled website.
The content features articles on product features and functionality, applications in their local markets, safety tips and brand updates. 3 Aspens has also produced case studies, showcasing Superior’s expertise on the ground.
“Lindsay and her team brought this skill set that we were greatly lacking. They have helped us get out well written blog posts and e-mail marketing campaigns, as well as marketing through social media sites like Facebook and LinkedIn. They brainstorm with us biweekly and our customer communication and awareness has grown in leaps and bounds! Their website content has been spot on for our newly developing ecommerce site. The team at 3 Aspens professionally organizes our marketing calendar and always keeps us focused on our messaging and purpose, helping us consistently and professionally staying in front of our customers.”
Gary Wack, President, Superior Industrial Supply