Harness the Power of Testimonials in Your Content Marketing

Customer testimonials are a powerful way to convey your company’s capabilities and strengths. Unfortunately, many testimonials are buried in the middle of a website on a testimonials page instead of featured front and center. How can you harness the power of testimonials to work for your B2B content marketing strategy?

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2 Big Content Marketing Tips for Small Budgets

A successful content marketing plan in line with your company’s long-term goals focuses on the buyers you are trying to reach and their biggest concerns. If you know what your buyers’ most pressing needs are, you can create content around those needs that connects and converts.

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What Does Your About Us Page Say About You?

The About Us page is generally the second most-visited page on any website, after the homepage. For such a visible page, it’s often an overlooked opportunity for many companies.

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Free Download: 10 Digital Marketing Resolutions for 2018

When it comes to creating a strategy that works, planning is everything. We’ve put together some suggested digital marketing resolutions that every business should adopt in 2018.

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Crashing the Social Media Party (Without Offending the Guests)

Think of your social media marketing strategy like attending a party where you don’t know anyone. You wouldn’t walk right up to someone and launch into a sales pitch, would you? You’d probably ask questions, get to know someone then offer any wisdom you might have to share. Similarly, B2B companies can increase their visibility by first networking and building trust.

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Leveraging Digital Marketing for B2B Visibility and ROI

The B2B market is grounded in strong customer relationships, product knowledge and expertise. With such a strong foundation, many B2B companies are uniquely positioned to embrace digital-marketing strategies to increase company visibility and ROI. Leveraging these core qualities for an authentic content-marketing strategy is critical for B2B companies to compete with large operations like Amazon.

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Digital Marketing is Here to Stay

Digital marketing looks less like advertising and more like a conversation, where buyers are looking for knowledge and authenticity. The key to success with digital marketing is to offer valuable content to buyers right when they need it. Are you offering quality content that helps educate a niche audience?

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