Our Marketing Must-Reads: Reviving Old Content, SEO Guide & More

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    We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content, marketing and business in general. In this content round-up, we share some of our favorites.

    Our 5 Favorite Content Marketing Reads (This Month)

    1. “How to Revive Old Content to Boost Your Marketing Results” from MarketingProfs

    Do you have lots of old content collecting dust on your website? Don’t let it go to waste. This article from MarketingProfs outlines three ways to refresh and reuse old content to drive new traffic and increase ROI from existing content.

    Read the article on MarketingProfs.

    Related Post: Learn about Content Repurposing Workflows >>

    2. “2019 B2B Content Marketing Research” from Content Marketing Institute

    CMI and MarketingProfs share the latest news about content marketing in their ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends-North America report. The survey results are useful to content marketers looking to stay in the know and plan for the future.

    Read the article on Content Marketing Institute.

    3. “The Beginner’s Guide to SEO” from MOZ

    MOZ has taken their legendary beginner’s guide and updated it. This full version contains a wealth of information on everything from what SEO is and why it’s important to link building and establishing authority.

    Read the article on MOZ.

    4. “Rethinking Social Media Marketing” from HubSpot

    Many companies are grappling with how to use social media marketing to reach their intended audience. This article from HubSpot looks at recent research to discover which type of content performs best on various social media platforms.

    Read the article on HubSpot.

    5. “Corporate Responsibility in the Age of Content and Social Media” from Contently

    Jason Diamond writes that, “Trust is more valuable than ever. Our relationship to information has been fundamentally altered by the rise of grifters, scammers, and fake news.” This article offers suggestions for building your audience’s trust and keeping it.

    Read the article on Contently.  

    Have a great piece you want to share with us? Email it to [email protected].

    Our Marketing Must-Reads: Reviving Old Content, SEO Guide & More