We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we share some of our favorites.
Our 5 Favorite Content Marketing Reads (This Month)
1. “Thin Content: Why You Should Fix or Remove Low-Quality Web Pages” from Content Marketing Institute
Jonas Sickler writes, “Thin content hurts your SEO performance, but intelligent streamlining can help you transform your content into a massive increase in organic traffic.” This piece helps the reader understand why content that isn’t getting a lot of traffic shouldn’t be ignored and how you can fix thin-content issues on your website to improve SEO.
2. “How to Generate Leads on LinkedIn, According to LinkedIn’s VP of Marketing” from HubSpot
If your B2B company isn’t using LinkedIn to generate leads, you could be missing out on a huge opportunity. This article from HubSpot outlines four ways B2B companies can harness the power of LinkedIn to grow brand recognition and revenue.
3. “Better vs. New: How Content Marketers Can Reset Their Priorities” from Contently
This insightful and surprising article offers a fresh perspective on the value of creating quality over quantity content and focusing on projects that speak directly to customers instead of just adding noise.
4. “The State of Podcasting: Audience, Content and Advertising Trends” from MarketingProfs
This short article offers a brief, but insightful snapshot of the latest trends in podcasting. Is your business thinking of starting a podcast? According to this piece, podcast audiences continue to grow at a rapid pace.
5. “2020 B2B Content Marketing: What the Successful Do [New Research]” from Content Marketing Institute
This piece reports the latest findings on B2B content marketing including how many B2B marketers are using content marketing to effectively achieve brand awareness and audience education but are not succeeding with opportunities deeper in the funnel. It also reveals what the top content marketing performers are doing differently.
Have a great piece you want to share with us? Email it to [email protected].