Our Marketing Must-Reads: Balancing Creativity and Technology, What Makes People Care and More

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    We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content, marketing and business in general. In this content round-up, we share some of our favorites.

    Our 5 Favorite Content Marketing Reads (This Month)

    1.”Caught Between Technology and Creativity: Can Marketers Strike a Balance?” from MarketingProfs

    As new technology and data continue to become essential to marketing programs, is there still room for marketers and creativity?

    Read the article on MarketingProfs.

    2. “Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be” from Content Marketing Institute

    Writer Dennis Shiao offers a compelling case for creating exciting and creative content for products that are boring, complex or undifferentiated. This is insightful advice for B2B marketers.

    Read the article on Content Marketing Institute.

    3. “The Science of What Makes People Care” from Stanford Social Innovation Review

    This fascinating academic article offers insight into what makes people care about your message and how communicators can connect with readers through five different principles.

    Read the article on Stanford Social Innovation Review.

    4. “Micro Conversions: What They Are, Why They Matter & How to Track Them” from HubSpot

    Micro conversions are important indicators to help companies understand buyer behavior and how to create higher conversion rates.

    Read the article on HubSpot.

    5. “Page Speed Optimization: Metrics, Tools, and How to Improve” from Moz

    If your website is loading at a snail’s pace, you’re probably losing valuable traffic and potential leads. Moz offers some reasons why your page may be loading slowly and how you can improve page speed.

    Read the article on Moz.

    Related post: Read about the benefits of SEO Audits >>

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    Our Marketing Must-Reads: Balancing Creativity and Technology, What Makes People Care and More