Our Marketing Must-Reads: Creating Pillar Pages, Video Content That Converts & More

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    We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we share some of our favorites.

    Our 5 Favorite Content Marketing Reads (This Month)

    1. “9 Pillar Page Examples to Get You Started With Your Own” from HubSpot

    If you want to maintain a high SERP ranking (and who doesn’t), it’s important to note that Google’s algorithm now favors topic-based content. This piece from HubSpot examines why a pillar page is critical to your content strategy and how you can create effective topic clusters around specific keywords.

    Read the article on HubSpot.

    2. “How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years” from Marketing Insider Group

    We love a great success story and this one about Cleveland Clinic’s winning content marketing strategy is worth the read. As author Michael Brenner writes, “Cleveland Clinic’s success did not happen by accident. Amanda and her team built it by producing the right content for the right audience while being useful, helpful, and relevant to people.”  

    Read the article on Marketing Insider Group.

    3. “The Blueprint to Not Failing With Content Marketing With Jimmy Daly” from The Content Love Podcast

    This podcast features Jimmy Daly, the marketing director of Animalz, as he shares how to grow your business through a unique B2B content marketing strategy that saves you time and money. 

    Listen to the podcast.

    4. “How to Use Video Content to Generate Leads and Drive Sales” from Contently

    Many B2B companies are increasing brand awareness and engagement through video content. In this piece, Contently offers tips on how companies can utilize video content to drive sales and conversions.

    Read the article on Contently.

    5. “Simon Sinek – Start With Why” from TED Talk

    This has been around for a while, but if you’ve never watched this TED Talk it’s worth a click. Simon Sinek explains how people don’t buy what you do, they buy why you do it.

    Watch the video.

    Have a great piece you want to share with us? Email it to [email protected].

    Our Marketing Must-Reads: Creating Pillar Pages, Video Content That Converts & More