We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we share some of our favorites.
Our 5 Favorite Content Marketing Reads (This Month)
1. “8 Content Distribution Ideas to Meet Your Brand’s Goals” from MOZ
What distribution channels make the most sense for your brand’s goals? How do you create content that will perform well in these channels? Content strategies should be driven by your company’s defined goals. Whether you’re looking to achieve brand awareness, organic traffic, lead generation or revenue, this article from MOZ has some good strategies for meeting those goals.
2. “How to Build a Landing Page: 15 Things to Double-Check” from HubSpot
Are you wanting to create a landing page to generate more leads? This comprehensive checklist from HubSpot helps ensure you don’t miss a crucial step. Read more about everything from creating effective landing page headlines to optimizing your image’s alt-text.
3. “Selling Isn’t a Game, It’s a Puzzle: Author Ian Altman on Marketing Smarts [Podcast]” from MarketingProfs
Author Ian Altman discusses his book, Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers on the Marketing Smarts podcast. Learn more about how marketing and selling are changing and how we can collaborate to improve the outcome for both sides.
4. “Contently Explains: How Content Marketing Makes Money” from Contently
If you are wondering how content marketing actually helps your bottom line, this article is worth your time. Find out more about how B2C and B2B companies can drive revenue through effective content and measure the ROI accurately.
5. “How to Stop Thinking About Work (Even When the Workday Is Over)” from Trello
The research shows that more and more Americans are continually plugged in to work even when they aren’t working. Detaching from work and giving your brain a break is an important way to ensure you’ll be a better employee and more engaged when you are working. This article from Trello suggests four ways to unplug during your off hours.
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