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Attract. Engage. Grow.

Attract. Engage. Grow., the 3 Aspens Media podcast, was created to inspire distributors and the companies that serve them to build and share engaging content to fuel their sales and marketing goals. It’s a podcast about B2B content marketing and strategy – in your niche. In addition to sharing our own experiences and expertise, we talk to others on the front lines of sales and marketing. They reveal what has worked, and hasn’t worked, as they leverage content to attract and engage their prospects and customers – and ultimately grow their businesses.

March 8, 2019

Episode 7: Capitalizing on Legacy in an Amazon World, feat. Matt Johnson, Spinstak Growth Agency

We talk with Matt Johnson of Spinstak Growth Agency. which helps industrial distributors and manufacturers adopt ecommerce and best practices around inbound and outbound marketing. He has a long history in this industry, growing up in a family-owned sign manufacturer, Accuform Signs. He’s also worked with a lot of…

February 2, 2019

Episode 6: Why Taking the Time to Write for Customers is Worth It, feat. Brad Telker, CFM Distributors and CFM Sales Academy

Brad Telker, vice president of Applied Systems Group at HVACR distributor CFM DIstributors, and founder of CFM Sales Academy, talks with Lindsay Konzak about the value of developing and sharing useful content, and how it has helped the HVACR distributor grow and engage with customers….

September 6, 2018

Episode 5: Content That Helps Your Customers Succeed, feat. Ranga Bodla, NetSuite

We talk with Ranga Bodla, head of industry marketing for the cloud ERP platform NetSuite (a business unit of Oracle). NetSuite has recently launched Grow Wire, an online publication with articles, podcasts, video, research and more not for the goal of self-promotion but simply to provide resources to companies…

August 4, 2018

Episode 4: Do You Know What Your Customers Want?, feat. Jonathan Bein, Real Results Marketing

We talk with Jonathan Bein, managing partner of Real Results Marketing and one of the brains behind a number of research studies in wholesale distribution illustrating trends in marketing, digital adoption and ecommerce. Jonathan and his partners are also the authors of a must-read, “What Customers Want: A Distributor’s…

May 9, 2018

Episode 3: Engaging Prospects Who Aren’t Ready to Buy feat. Nina Baker, Tribute Software

Nina Baker is a software marketing specialist at Tribute Software, a niche ERP provider in the fluid power distribution channel. She does a great job of engaging prospects even when they’re not in a position to buy or switch suppliers. That’s critical in software, which companies buy infrequently….

May 7, 2018

Episode 2: Look Outside for Inspiration feat. John Dupra of Revel Woods

John Dupra is co-founder of Revel Woods at revelwoods.com. Revel Woods is a company that was borne out of his family’s business, Installers Warehouse, a hardwood flooring wholesaler-distributor. Revel Woods is a new approach to e-commerce and digital in a traditional industry. Dupra and his colleagues took inspiration from…

May 3, 2018

Episode 1: Don’t Be Afraid to Give Too Much Away feat. Dirk Beveridge, UnleashWD

Dirk Beveridge is the founder of UnleashWD, a boutique consulting company out of Barrington, Illinois. His mission: to help distributors rethink what it means to be sustainable, relevant and profitable in this age of rapid change and disruption. He truly believes that the leaders of distribution businesses find themselves…

3 Aspens Media is a B2B content agency specializing in distribution, working with distributors and the companies that serve the industry. We believe in taking a content-first approach to sales and marketing initiatives. Our dedication to exceptional content and our niche industry knowledge translate to more efficient, effective engagements for our clients.

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