- by Angela Poulson
Inbound marketing is the top focus of B2B brand marketers who are increasing brand spending, according to Spencer Brenneman’s 2017 study The B2B Brand Strategy. While outbound marketing was…
Blog
- by Lindsay Young
Does your marketing content offer real value?
Unfortunately, many companies are simply publishing blogs for the sake of publishing blogs. They’re sending emails because they feel they have to. And…
- by Angela Poulson
Forbes has dubbed 2017 “The Year of Video Marketing,” and for good reason. Multiple studies published in 2016 showed an increase in online video consumption, and savvy marketers are…
- by Lindsay Young
I had my first baby last July. She’s 7 months now. No one who has had a baby will be surprised that I have been inundated with marketing for…
- by Angela Poulson
When deciding which day of the week and which time to send marketing emails, many marketers may look to external data in search of best practices. After all, using…
- by Lindsay Young
I’m working with a software client that soon will start sending a regular email to its existing customers. The goal: to retain them, as well as potentially grow same-customer…
- by Lindsay Young
All too often, I see companies bunching sales and marketing functions under the same umbrella – and in smaller companies, frequently under one person’s job description. In larger companies,…
- by Lindsay Young
I’m not sure why, but every so often an article comes out that seeks to remind you that email is not dead. For my part, I’ve never considered it…
- by Lindsay Young
Over the years, I’ve probably written hundreds of blog posts. But I have no secret stash of blog post ideas that I’m hoarding away. In fact, it’s easier than…
- by Lindsay Young
I loved Contently’s recent interview with marketing legend Seth Godin. A few highlights for me, which all point to the idea that content can help brands build trust. And…
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