Articles By Lindsay Tallman

B2B companies have often relied on data-driven marketing campaigns and left-brained marketers for decision making. But as the need for storytelling and brand awareness increases, organizations must embrace a…
In the world of B2B marketing, there’s still some carry over from the old-school, advertising-focused interruption model of yesteryear. Some marketers are still bombarding their prospects with loud, disruptive…
A successful content marketing plan in line with your company’s long-term goals focuses on the buyers you are trying to reach and their biggest concerns. If you know what…

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