As content marketers, we spend a lot of time thinking about the image companies project and the message they send. Many executives and employees think of LinkedIn as a networking and job finding tool, but LinkedIn is also an important way to project a company’s brand image.
Who are you? What makes you unique? What is your company culture? These are all things prospective employees, partners and customers are wondering. And if you think they’ll only look for those answers on your website, you are wrong. Social media channels including LinkedIn are vital pieces of a B2B company’s online presence.
A quality, updated LinkedIn profile is important for everyone from the C-suite to the front counter. Everyone in your company reflects your company brand for better or worse. When crafting a quality profile, keep in mind that the following individuals and groups may be looking:
• Prospective customers and clients
• Current clients and customers looking to connect after meeting face-to-face
• Potential employees
• Potential business partners
• Potential buyers if you are in the process of selling your business
Profiles should be updated frequently and should be consistent with your brand. There’s no need to stifle individuality, but make sure you invest time and effort into putting your best foot forward. Steps to take may include professional headshots for all employees, guidelines that protect your company image and culture, and suggesting and providing content that employees can share with their networks.
3 Aspens Media specializes in content that connects with your prospects. If you need assistance crafting your brand message for LinkedIn or any other platform, contact us at [email protected]. We’d love to help you stand out from the crowd.