Our Marketing Must-Reads: Tradeshow Followup, Converting Webinar Leads & More

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    We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content, marketing and business in general. In this content round-up, we share some of our favorites.

    Our 5 Favorite Content Marketing Reads (This Month)

    1. “What’s Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign” from MarketingProfs

    Many of our clients in the distribution industry are just finishing up a busy season of exhibiting at tradeshows. How can you convert those leads into customers? This helpful article offers six ways to plan for success with a clear follow-up campaign.

    Read the article on MarketingProfs.

    2. “9 Easy Ways to Convert Webinar Leads into Sales” from HubSpot

    Writer Amber Tiffany says, “Too often, we focus on creating great webinar content and hosting an engaging webinar, which are both important, but we don’t spend enough time on the next step.” Don’t miss out on an opportunity to convert webinar leads into sales.

    Read the article on HubSpot.

    3. “Why Pairing Ghostwriters with Execs and Experts Should be a Huge Part of Your 2019 Content Strategy” from Contently.

    This article makes a solid argument for why ghostwriting for execs and experts provides benefits for both the organization and the writers behind the articles. Writer Emily Gaudette says, “Ghostwriting is so useful that I believe it should be a part of every brand’s content strategy next year.”

    Read the article on Contently.

    4. “What the Local Customer Service Ecosystem Looks Like in 2019” by MOZ

    With so much focus on our digital store front and ecommerce, it can be easy to overlook the basics. Despite the advances in technology, customer service at the local level is still the center of your brand strategy.

    Read the article on MOZ.

    5. “3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams” by Content Marketing Institute

    Marketing and sales can go hand in hand by incorporating marketing content into onboarding and continuous training, mapping select content to sales processes, and using content in pass-through materials to customers.

    Read the article on Content Marketing Institute.

    For a quick monthly briefing on the web’s top marketing content, sign up for our email newsletter. Have a great piece you want to share? Email it to [email protected].

    Our Marketing Must-Reads: Tradeshow Followup, Converting Webinar Leads & More