We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content, marketing and business in general. In this content round-up, we share some of our favorites.
Our 5 Favorite Content Marketing Reads (This Month)
1. “How Do You Set Smart SEO Goals for Your Team/Agency/Project?” from MOZ
Do your SEO tactics fit your organization? This insightful piece offers tips for developing a smart SEO campaign by starting with your company and marketing goals before developing SEO goals. Rand Fishkin shares two examples of how different businesses might approach setting smart SEO goals in this edition of Whiteboard Friday.
2. “The Challenges of B2B2C Marketing in Major Corporations” from Forbes
Guy Powell writes, “The distribution channel is critical and requires a whole different marketing and selling function, typically separate from the marketing and selling to the customer and the consumer. A strong distribution channel is always a critical component of any marketing formula.” As marketers who work with manufacturers and distributors, we strongly agree.
3. “What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions” from MOZ
In case you’re behind the GDPR curve, this piece takes a close examination of how other companies’ (like Google) compliance with GDPR may affect your business and data. If you’re confused by terms like data controller and data processor, this is a must read.
4. “Ask a Content Strategist: How Do You Market to Baby Boomers?” from Contently
It’s impossible to generalize marketing to an entire generation, but this article does a great job of analyzing some common trends that work well in marketing to the baby boomer generation. We love how this piece offers fresh insights and respect for the diversity of the baby boomer generation.
5. “GDPR is Already Here: A Simple Marketing Guide for Compliance” from MarketingProfs
This article makes a compelling case for why GDPR is good for marketing and the customer. Kay Kienast writes, “As marketers, we represent the voice of the customer. The European Union’s GDPR helps us do that by focusing on the ‘customer first.’”