Our Marketing Must-Reads: Smart SEO Goals, Google’s GDPR Compliance & More

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    We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content, marketing and business in general. In this content round-up, we share some of our favorites.

    Our 5 Favorite Content Marketing Reads (This Month)

    1. “How Do You Set Smart SEO Goals for Your Team/Agency/Project?” from MOZ
    Do your SEO tactics fit your organization? This insightful piece offers tips for developing a smart SEO campaign by starting with your company and marketing goals before developing SEO goals. Rand Fishkin shares two examples of how different businesses might approach setting smart SEO goals in this edition of Whiteboard Friday.

    Read the article on MOZ.

    2. “The Challenges of B2B2C Marketing in Major Corporations” from Forbes
    Guy Powell writes, “The distribution channel is critical and requires a whole different marketing and selling function, typically separate from the marketing and selling to the customer and the consumer. A strong distribution channel is always a critical component of any marketing formula.” As marketers who work with manufacturers and distributors, we strongly agree.

    Read the article on Forbes.

    3. “What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions” from MOZ
    In case you’re behind the GDPR curve, this piece takes a close examination of how other companies’ (like Google) compliance with GDPR may affect your business and data. If you’re confused by terms like data controller and data processor, this is a must read.

    Read the article on MOZ.

    4. “Ask a Content Strategist: How Do You Market to Baby Boomers?” from Contently
    It’s impossible to generalize marketing to an entire generation, but this article does a great job of analyzing some common trends that work well in marketing to the baby boomer generation. We love how this piece offers fresh insights and respect for the diversity of the baby boomer generation.

    Read the article on Contently.

    5. “GDPR is Already Here: A Simple Marketing Guide for Compliance” from MarketingProfs
    This article makes a compelling case for why GDPR is good for marketing and the customer. Kay Kienast writes, “As marketers, we represent the voice of the customer. The European Union’s GDPR helps us do that by focusing on the ‘customer first.’”

    Read the article on MarketingProfs.

    For a quick monthly briefing on the web’s top marketing content, sign up for our email newsletter. Have a great piece you want to share? Email it to [email protected].

    Our Marketing Must-Reads: Smart SEO Goals, Google’s GDPR Compliance & More