- by Lindsay Young
When you understand the people you’re speaking to with your content, you can better strategize to speak to their interests, concerns and goals. To start, you must work to…
Lindsay Young
Lindsay founded 3 Aspens Media. She is a professional writer, editor, marketer and communications specialist with an MBA and more than 20 years of experience leading and producing online and print publications. She has particular expertise in B-to-B communications and has written and edited hundreds of blog posts and articles on best practices and trends in the business world. She was previously the editor of Modern Distribution Management (mdm.com), the leading resource for wholesale distribution industry executives.
Articles By Lindsay Young
- by Lindsay Young
Many companies start a website redesign project with design first, and then ask for a writer to fill in the words. But writing effective content for your website requires…
- by Lindsay Young
Effective content marketing is about playing the long game. In B2B, content marketing is particularly effective when the sales cycle is long and the investment required big….
- by Lindsay Young
We talk with Matt Johnson of Spinstak Growth Agency. which helps industrial distributors and manufacturers adopt ecommerce and best practices around inbound and outbound marketing. He has a long…
- by Lindsay Young
Brad Telker, vice president of Applied Systems Group at HVACR distributor CFM DIstributors, and founder of CFM Sales Academy, talks with Lindsay Konzak about the value of developing and…
- by Lindsay Young
Thank you for reading 3 Aspens Media’s blog last year. We recently crunched the data, and these were our most-read blog posts on content marketing topics in 2018….
- by Lindsay Young
Here are three things you need to ensure you consistently produce the marketing content you need to attract and engage customers, and grow your business….
- by Lindsay Young
We talk with Ranga Bodla, head of industry marketing for the cloud ERP platform NetSuite (a business unit of Oracle). NetSuite has recently launched Grow Wire, an online publication…
- by Lindsay Young
Thank you to Matt Johnson and The Takeover Podcast from Spinstak Growth Agency for featuring our president Lindsay Konzak on their latest podcast. She talked about content marketing strategy…
- by Lindsay Young
We talk with Jonathan Bein, managing partner of Real Results Marketing and one of the brains behind a number of research studies in wholesale distribution illustrating trends in marketing,…
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