- by Jennifer Kern
Learning how to create a business case for SEO investment is an invaluable skill – whether you are working on an in-house marketing team or at a marketing agency. …
Jennifer Kern
Jen is a data junkie who brings more than 10 years of experience in digital marketing strategy and execution to 3 Aspens Media. She specializes in growing web traffic through organic search, maximizing lead generation efforts, and website optimization. Jen was previously the Marketing Director of Modern Distribution Management (mdm.com), where she oversaw all digital marketing efforts including email marketing, landing page optimization, A/B testing, SEO, and PPC. She earned her Master’s Degree in Library and Information Science from the University of Texas at Austin.
Articles By Jennifer Kern
- by Jennifer Kern
Learn how to SEO blog posts with our PDF checklist. Structure your blog post for SEO….
- by Jennifer Kern
Claim your free Google Business Profile, formerly referred to as a Google My Business, and increase visibility in Google Maps and search results. It’s quick, easy, and essential for…
- by Jennifer Kern
An SEO audit is critically important because it will expose your website’s weaknesses (and strengths) and will serve as the basis for a prioritized SEO action plan….
- by Jennifer Kern
The growth trajectory of online shopping was impressive before the COVID-19 pandemic but over the last several months, shopping behaviors have significantly changed….
- by Jennifer Kern
If you are allotting an increasing amount of your budget to video and distributing that content on YouTube, make sure to follow best practices to optimize your videos for…
- by Jennifer Kern
Google’s search engine results page (SERP) – what shows up after you search for a term – is always changing. Ranking at the top of a Google SERP used…
- by Jennifer Kern
Your company has invested in content marketing to tell the story of your brand, to connect with and support your audience. You have a blog and are regularly adding…
- by Jennifer Kern
Your website’s navigation menu is one of the most critical components of your website design. You want to create an architecture that is simple for your website visitors to…
- by Jennifer Kern
Google’s search layout has changed dramatically in the past couple of years. Historically, a search engine results page (SERP) would have a horizontal search bar at the top of…
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