- by Lauren White
B2B marketing teams are no strangers to curveballs. But what should you do when one of those curveballs demands a massive shift in resources, strategy or day-to-day operations?…
Lauren White
Lauren is a professional content writer and storyteller with experience marketing for both small businesses and large tech companies. She has a strong background writing blogs and articles for B2B, B2C and SEO content initiatives. She is passionate about helping companies tell their stories, connect with their customers and establish their brands by creating thoughtful and engaging content. She has a BA in Creative Writing from Florida State University.
Articles By Lauren White
- by Lauren White
The top B2B marketing trends affecting us and our clients right now include: adjusting to GA4, widespread adoption of generative AI and the growing importance of video marketing….
- by Lauren White
When it comes to content marketing, how you present the content is just as important as what you say. Good design will mean the content is seen, engaged with…
- by Lauren White
“Do you have examples of similar work you’ve done?” This sentence echoes across our lives and work experiences. A bride wants to see similar looks a makeup artist has…
- by Lauren White
What are the types of B2B content? Learn about the top performers. Choose carefully and your content strategy will be more effective and drive results. …
- by Lauren White
By nature of their work, CSRs have a wealth of knowledge and understanding about your business, from your products to your customers. Have you tapped into that wealth as…
- by Lauren White
When you think about a return on investment (ROI) for your business, do you see numbers, percentages and dollar signs? And do you see a direct path from the…
- by Lauren White
Did your team put together a stellar blog, publish it, promote it on social media and watch the traffic roll in? Great! What’s next? Of course, your internal content…
- by Lauren White
Working with a B2B content firm or agency can help you achieve your content production goals more consistently, build brand awareness, provide valuable insight to existing and potential customers,…
- by Lauren White
B2B companies have a rich resource for great content right at their fingertips: their customers. Arguably, talking with your customers can be as – if not more – insightful…
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