Guest Blogging: Your Marketing Secret Weapon

If guest blogging isn't part of your content marketing strategy, your reach will be limited. Here are five reasons to give guest blogging a try.

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Stop Reacting to Amazon: Here’s How

Amazon can’t out-you you when it comes to the deep knowledge you hold. How you translate that expertise online will play a critical role in your long-term success.

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Crashing the Social Media Party (Without Offending the Guests)

Think of your social media marketing strategy like attending a party where you don’t know anyone. You wouldn’t walk right up to someone and launch into a sales pitch, would you? You’d probably ask questions, get to know someone then offer any wisdom you might have to share. Similarly, B2B companies can increase their visibility by first networking and building trust.

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3 Ways Case Studies Turn Prospects into Customers

Writing and sharing case studies is a great way to move prospects through your sales pipeline. In her new blog post, Senior Content Manager Angela Poulson lists three reasons to incorporate case studies into your marketing strategy and offers tips for creating case studies that encourage prospects to visualize themselves using your products/services.

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What B2B Buyers Want: More Relevant, Targeted Messaging

While B2B marketing is improving, there is still a lot of room for improvement. How can you ensure that you are delivering marketing content that doesn’t turn off your targets?

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Leveraging Digital Marketing for B2B Visibility and ROI

The B2B market is grounded in strong customer relationships, product knowledge and expertise. With such a strong foundation, many B2B companies are uniquely positioned to embrace digital-marketing strategies to increase company visibility and ROI. Leveraging these core qualities for an authentic content-marketing strategy is critical for B2B companies to compete with large operations like Amazon.

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In the Marketing World, Less Really is More

The phrase “less is more” has been so oft repeated that it has lost much of its power, but it is nonetheless still true in many cases. In her latest blog, Senior Content Manager Angela Poulson invites you to consider how you might apply the wisdom of doing less to become a more effective marketer.

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Stop Making it So Difficult to Do Business with You

Having grown up watching reruns of Star Trek: The Next Generation, my husband and I were excited to see a new Star Trek TV series out this fall. After watching

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Digital Marketing is Here to Stay

Digital marketing looks less like advertising and more like a conversation, where buyers are looking for knowledge and authenticity. The key to success with digital marketing is to offer valuable content to buyers right when they need it. Are you offering quality content that helps educate a niche audience?

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What to Read to Raise Your Marketing Game (and How to Find the Time)

Reading is not only enjoyable, but also a great way to improve one's life and career skills. Check out Senior Content Manager Angela Poulson's fall 2017 reading list for suggested readings, and learn how to become a better marketer while you commute, workout or do chores.

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