Think of your social media marketing strategy like attending a party where you don’t know anyone. You wouldn’t walk right up to someone and launch into a sales pitch, would you? You’d probably ask questions, get to know someone then offer any wisdom you might have to share. Similarly, B2B companies can increase their visibility by first networking and building trust.
Writing and sharing case studies is a great way to move prospects through your sales pipeline. In her new blog post, Senior Content Manager Angela Poulson lists three reasons to incorporate case studies into your marketing strategy and offers tips for creating case studies that encourage prospects to visualize themselves using your products/services.
The B2B market is grounded in strong customer relationships, product knowledge and expertise. With such a strong foundation, many B2B companies are uniquely positioned to embrace digital-marketing strategies to increase company visibility and ROI. Leveraging these core qualities for an authentic content-marketing strategy is critical for B2B companies to compete with large operations like Amazon.
The phrase “less is more” has been so oft repeated that it has lost much of its power, but it is nonetheless still true in many cases. In her latest blog, Senior Content Manager Angela Poulson invites you to consider how you might apply the wisdom of doing less to become a more effective marketer.
Digital marketing looks less like advertising and more like a conversation, where buyers are looking for knowledge and authenticity. The key to success with digital marketing is to offer valuable content to buyers right when they need it. Are you offering quality content that helps educate a niche audience?
Reading is not only enjoyable, but also a great way to improve one's life and career skills. Check out Senior Content Manager Angela Poulson's fall 2017 reading list for suggested readings, and learn how to become a better marketer while you commute, workout or do chores.