It’s our job to stay updated on marketing and content marketing. Since we know you have other priorities, we have combed through the latest and greatest on the web to curate some of our favorite insights, tricks and tips about content marketing and business.
Our 5 Favorite Content Marketing Reads (From April)
1. Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes
Before you start using AI-powered tools, you should be aware of the ethics surrounding the data and use of these products. This article tackles questions to ask, as well as concerns that AI will replace jobs.
2. Artificial Intelligence Content: Marketing Friend or Foe? 3 Ways to Use AI Content Tools
As with any tool, there are best practices to keep in mind when using AI. Whitney Cornuke argues that AI can complement your marketing team. Without expert writers and editors behind the wheel, AI won’t get you very far, especially on Google.
3. 6 Ways to Use AI for B2B Growth
The global AI market is growing. Krishna Yadav shows us six ways you can use AI in your business today. You can wrangle data, optimize your emails or gain insight into your social media efforts.
4. How Artificial Intelligence Can Transform B2B Marketing
With AI you can improve lead generation and scoring, get better customer insights and optimize website and app performance. Jenna Bunnell suggests leveraging AI carefully to create better customer experiences.
5. The Pros and Cons of AI-Generated Content
Tristen Taylor at Hubspot gives us a pros and cons list for working with AI. Better yet, she delivers pro tips for building a solid relationship with AI tools. She also gives a great, quick explainer of what Artificial Intelligence is.