We talk with Brad Telker, the vice president of the Applied Systems Group for CFM Distributors, a distributor of heating, cooling and refrigeration products. He also founded the CFM Sales Academy, a related blog you can find at cfmsalesacademy.com, featuring great sales content for B2B companies in the construction industry. A mechanical engineer by training, Brad is an avid and passionate reader and writer who really believes in the power of content like blogs and video and how it can spark conversation with prospects and customers.
How he founded cfm Sales Academy, and the challenges he overcame along the way
The importance and value of content (showcase your expertise “so they know you know what you’re talking about”)
How Gary Vaynerchuk inspired and continues to inspire him
Where he gets ideas for articles
How to think about ROI when it comes to content marketing
What he’s reading now – he’s on a mission to read as many business books as possible