We talk with Ranga Bodla, head of industry marketing for the cloud ERP platform NetSuite (a business unit of Oracle). NetSuite has recently launched Grow Wire, an online publication with articles, podcasts, video, research and more not for the goal of self-promotion but simply to provide resources to companies they want to reach. It’s the ultimate example of content marketing. Ranga also speaks with me about his philosophy when it comes to thought leadership – a phrase that is frequently thrown around, but not always executed well.
Aligning your brand with thought leadership
The importance of consistency in content marketing
Why you should avoid veering into the self-promotional when sponsoring or being featured on a webcast or other channel
The importance and difficulty of measurement to determine ROI of your content marketing efforts
How to stand out in a competitive software market