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We’re in the communication business, so we don’t need to be convinced that strategically crafted and managed content gets results. Of course, we’re not exactly objective on this topic,…
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Google’s search layout has changed dramatically in the past couple of years. Historically, a search engine results page (SERP) would have a horizontal search bar at the top of…
- by Lindsay Tallman
We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every…
- by Shannon Gayton
I’ve spoken to many businesses over the years, specifically in the industrial distribution world, and one of the most common responses when asked about their online presence is: “We…
- by Karen Garvey
It’s happened to most everyone who writes content: You put together a great blog or article, packed it with terrific information that’s sure to drive traffic to your site….
- by Lindsay Tallman
We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every…
- by Shannon Gayton
The goal of content is to align marketing and sales departments in a way that creates the best possible experience for the customer. Part of that is extracting years…
- by Karen Garvey
To be effective, a mission statement on a website needs to be short, specific and jargon-free….
- by Lindsay Tallman
We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every…
- by Shannon Gayton
Stand around the proverbial water cooler long enough and you’re bound to hear chatter about Amazon. It’s no secret that Amazon is extending their reach and expanding their offerings,…
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