- by Angela Poulson
Forbes has dubbed 2017 “The Year of Video Marketing,” and for good reason. Multiple studies published in 2016 showed an increase in online video consumption, and savvy marketers are…
Content Strategy
- by Lindsay Young
I had my first baby last July. She’s 7 months now. No one who has had a baby will be surprised that I have been inundated with marketing for…
- by Angela Poulson
When deciding which day of the week and which time to send marketing emails, many marketers may look to external data in search of best practices. After all, using…
- by Lindsay Young
I’m working with a software client that soon will start sending a regular email to its existing customers. The goal: to retain them, as well as potentially grow same-customer…
- by Lindsay Young
All too often, I see companies bunching sales and marketing functions under the same umbrella – and in smaller companies, frequently under one person’s job description. In larger companies,…
- by Lindsay Young
I loved Contently’s recent interview with marketing legend Seth Godin. A few highlights for me, which all point to the idea that content can help brands build trust. And…
- by Lindsay Young
The time has long passed when a website simply served as a copy of a brochure. What you might find on a traditional About Us page should not be the…
- by Lindsay Young
Thanks to NewsCred for this great SlideShare presentation on the value of content. A couple of my favorites: “You need to create ridiculously good content – content that is…
- by Lindsay Young
I’ve become something of an evangelist for great content. In the publishing world – I was Vice President of Content for a small publisher – I was always the…
- by Lindsay Young
Learn the art of cooking bacon in the oven? Yes please. A bacon beer stein? Sure. A bacon margarita? Um … I’ll try it once. It’s all courtesy of…
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