- by Angela Poulson
If guest blogging isn’t part of your content marketing strategy, your reach will be limited. Here are five reasons to give guest blogging a try….
Content Creation
- by Angela Poulson
Imagine this scenario: Your marketing team has created some text or graphics for your next email campaign, publication or website, and it’s not quite what you expected. While you…
- by Lindsay Young
Anyone who reads my writing on content marketing on a regular basis knows that I am passionate about creating and publishing quality content. The key word being quality. In…
- by Angela Poulson
On average, Microsoft, Google, Yahoo and AOL users deleted 4 percent more unopened email in 2016 than in 2015, according to a study of 2.5 million email subscribers by…
- by Lindsay Young
I recently attended Sales GPS, an event co-hosted by Modern Distribution Management (MDM) and Indian River Consulting Group. The event’s goal: to get its attendees to rethink their approaches…
- by Lindsay Young
Does your marketing content offer real value?
Unfortunately, many companies are simply publishing blogs for the sake of publishing blogs. They’re sending emails because they feel they have to. And…
- by Lindsay Young
I’m not sure why, but every so often an article comes out that seeks to remind you that email is not dead. For my part, I’ve never considered it…
- by Lindsay Young
Over the years, I’ve probably written hundreds of blog posts. But I have no secret stash of blog post ideas that I’m hoarding away. In fact, it’s easier than…
- by Lindsay Young
The time has long passed when a website simply served as a copy of a brochure. What you might find on a traditional About Us page should not be the…
- by Lindsay Young
It’s not just about finding a typo or a misspelling, although that is incredibly important. You also want an editor that will provide what I call a “macro view”…
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