- by Lindsay Young
B2B companies have a lot to gain from discussions with their customers. In fact, many business leaders learn more applicable, relevant information from these conversations than their own business…
Lindsay Young
Lindsay founded 3 Aspens Media. She is a professional writer, editor, marketer and communications specialist with an MBA and more than 20 years of experience leading and producing online and print publications. She has particular expertise in B-to-B communications and has written and edited hundreds of blog posts and articles on best practices and trends in the business world. She was previously the editor of Modern Distribution Management (mdm.com), the leading resource for wholesale distribution industry executives.
Articles By Lindsay Young
- by Lindsay Young
Salespeople and customer service representatives (CSRs) know the ins and outs of their companies – good and bad. There’s a lot to learn from them and their daily interactions…
- by Lindsay Young
Interviewing subject matter experts (SMEs) to inform blogs, guest posts and other assets takes your entire content strategy to another level. It differentiates your content and establishes your business…
- by Lindsay Young
Search Engine Optimization (SEO) can put your content on the map – in front of existing customers and prospects. Without it, you could invest resources developing content that no…
- by Lindsay Young
Getting published in a trade publication as an expert in your field whether through your own articles or through an interview with an editor can help you garner respect…
- by Lindsay Young
The ACTvantage team already had a robust selection of published content, including books and articles on their social accounts. They were looking for more organization and a strategic focus…
- by Lindsay Young
Supply Tigers, Inc. was in a bind: They needed to deliver a whitepaper for a media partnership within the week and their marketing agency couldn’t follow through on the…
- by Lindsay Young
We helped Innovative Productivity Technologies launch and produce industry use cases from start to finish, along with a variety of content for several of their product lines….
- by Lindsay Young
We helped NetPlus Alliance launch and maintain a proprietary Quarterly Industry Outlook, overseeing the process from start to finish. …
- by Lindsay Young
We helped Superior Industrial Supply develop a resource library of educational resources for their customers – and preserve their team’s institutional knowledge….
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