- by Lindsay Young
I loved Contently’s recent interview with marketing legend Seth Godin. A few highlights for me, which all point to the idea that content can help brands build trust. And…
Blog
- by Lindsay Young
The time has long passed when a website simply served as a copy of a brochure. What you might find on a traditional About Us page should not be the…
- by Lindsay Young
Thanks to NewsCred for this great SlideShare presentation on the value of content. A couple of my favorites: “You need to create ridiculously good content – content that is…
- by Lindsay Young
It’s not just about finding a typo or a misspelling, although that is incredibly important. You also want an editor that will provide what I call a “macro view”…
- by Lindsay Young
I’ve become something of an evangelist for great content. In the publishing world – I was Vice President of Content for a small publisher – I was always the…
- by Lindsay Young
Learn the art of cooking bacon in the oven? Yes please. A bacon beer stein? Sure. A bacon margarita? Um … I’ll try it once. It’s all courtesy of…
- by Lindsay Young
I ran across a blog on content marketing the other day that I loved – Successful Content Marketers Do These 5 Things Differently. The list includes things like exploring…
- by Lindsay Young
The Specialized Information Publishers Association’s Ronn Levine interviewed me for a recent post, Tips to Keep Subscribers Renewed and Feeling Special. I spoke about building trust with your audience;…
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