We talk with Matt Johnson of Spinstak Growth Agency. which helps industrial distributors and manufacturers adopt ecommerce and best practices around inbound and outbound marketing. He has a long history in this industry, growing up in a family-owned sign manufacturer, Accuform Signs. He’s also worked with a lot of family-owned distributors. It’s given him a unique take on how those companies can adapt to buyers’ changing expectations in the market.
Topics:
The Amazon effect on wholesale distribution
Capitalizing on legacy
Bridging the gap between traditional and digital strategies
Common mistakes distributors make in moving forward with an omnichannel experience
The buyers’ journey
Links:
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