September 6, 2018

We talk with Ranga Bodla, head of industry marketing for the cloud ERP platform NetSuite (a business unit of Oracle). NetSuite has recently launched Grow Wire, an online publication with articles, podcasts, video, research and more not for the goal of self-promotion but simply to provide resources to companies they want to reach. It’s the ultimate example of content marketing. Ranga also speaks with me about his philosophy when it comes to thought leadership – a phrase that is frequently thrown around, but not always executed well.