Here’s Proof That Content Matters to B2B Buyers

There’s plenty of data out there to suggest the importance of content to a buyer’s decision-making process. A new report lays out the type of content that buyers prefer, leaning toward shorter, to-the-point resources that move them along their journey.

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3 Powerful Website Metrics Anyone Can Track

Tracking website user engagement is essential to any marketing strategy, helping you to align your content (and your resources) with your company’s goals and your potential customers’ needs. Here are three simple metrics anyone can use to improve their website design and online marketing content.

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Website User Engagement: 4 Reasons to Measure It

Website visitor engagement refers to how frequently and in what ways your existing and potential customers are interacting with your website. If you want to improve the effectiveness of your content marketing over time, tracking user engagement should be part of your content marketing strategy, for at least four reasons.

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A Surprising Way to Top Google Search-Engine Results Pages

Have you heard of Google’s featured snippets? Featured snippets, which are extracted from webpages, often appear at the top of Google’s search-engine results page – just below sponsored results – in response to searchers’ questions. According to Google’s Search Console blog, featured snippets are “enhanced to draw user attention on the results page.” Their prominent placement draws searchers’ attention, and because of this, it should draw the attention of savvy marketers, as well.

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5 Reasons to Leverage Your Best Content with Marketing Automation

You’ve probably heard of marketing automation or the related terms drip marketing, account-based marketing, personalization or lead nurturing. While automated marketing campaigns will ultimately fail if they lack compelling content or clear goals, marketing automation software may be worth adding to your toolbox for at least five reasons.

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The 3 Aspens 5-Step Business Website Audit

When was the last time you took a good look at your website? It’s less costly and time-intensive than it used to be to redesign a website, and you don’t want to turn off potential customers before they’ve had a chance to get to know you. A website audit will be well worth the effort. Short on time? That’s OK – start with this simple five-step website audit to identify possible areas of improvement.

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3 New LinkedIn Features for B2B Marketers in 2017

The most popular business-focused social media website on the internet, LinkedIn is perfect for B2B marketers looking to build brand awareness and credibility. Since the start of 2017, LinkedIn has made many improvements to its platform; here are three to keep in mind as you build your LinkedIn marketing strategy.

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5 Simple Places to Improve SEO on Your Website

SEO – Search Engine Optimization – is frequently top of mind for business owners. We’ve received a lot of questions about it lately, so President Lindsay Konzak decided to share a few simple updates you can make immediately to improve your website’s attractiveness to search engines.

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A Simple Formatting Trick to Boost Your Website Traffic

Creating relevant and useful information on your website is only the first step in attracting prospects. To ensure your content shows up in search engines, you must optimize it. There are plenty of ways to do this, but one strategy I’ve found particularly useful lately is the use of subheadings.

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Why You Need to Talk to Your Customers

You may be thinking, “Of course we have to talk to our customers.” Bear with me. You talk with your customers every day about their orders, their needs and so

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