It’s our job to stay updated on marketing and content marketing. Since we know you have other priorities, we have combed through the latest and greatest on the web to curate some of our favorite insights, tricks and tips about content marketing and business.
Our 5 Favorite Content Marketing Reads (This Month)
- 5 Ways to Improve Any Webpage by Adding Specificity
Deciphering your website shouldn’t be a chore. Your site can often be the first touch point for potential customers, so your message should be clear. Andy Crestodina has 5 tips to ensure the messaging on your webpages isn’t lost.
- 7 Things B2B Content Marketers Need in 2023 [New Research]
According to research report B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, “71% of B2B marketers surveyed say content marketing has become more important to their organization in the last year.” Stephanie Stahl outlines the 7 things that will help you up your content marketing game in 2023.
- 5 Ways Marketers Can Leverage Gratitude to Succeed
Gratitude pays dividends. It’s a great way to let customers know you appreciate them for doing business with you. It also reinforces they made the right choice when selecting you, which can lead to brand loyalty. Kimberly A. Whitler offers suggestions on how marketers can find success in gratitude.
- How to Build a B2B Social Strategy (That Isn’t Boring)
How do you make social content interesting for a B2B audience? According to Sprout Social, 83% of B2B marketers use social advertising. Posting on social is your chance to nurture your audience, share your industry knowledge, give your brand a voice and more.
- 5 Ways to Keep Your B2B Leads & Sales Flowing Over the Holidays
Holiday marketing isn’t just for B2C. It’s important to keep up efforts to grab prospects’ attention, especially this time of year when everyone’s attention is likely anywhere but at work. Asi Dayan gives us tactics to keep the leads flowing this holiday season.