- by Angela Poulson
Tracking website user engagement is essential to any marketing strategy, helping you to align your content (and your resources) with your company’s goals and your potential customers’ needs. Here…
Blog
- by Angela Poulson
Website visitor engagement refers to how frequently and in what ways your existing and potential customers are interacting with your website. If you want to improve the effectiveness of…
- by Angela Poulson
Have you heard of Google’s featured snippets? Featured snippets, which are extracted from webpages, often appear at the top of Google’s search-engine results page – just below sponsored results…
- by Angela Poulson
You’ve probably heard of marketing automation or the related terms drip marketing, account-based marketing, personalization or lead nurturing. While automated marketing campaigns will ultimately fail if they lack compelling…
- by Angela Poulson
The most popular business-focused social media website on the internet, LinkedIn is perfect for B2B marketers looking to build brand awareness and credibility. Since the start of 2017, LinkedIn…
- by Lindsay Young
SEO – Search Engine Optimization – is frequently top of mind for business owners. We’ve received a lot of questions about it lately, so President Lindsay Konzak decided to…
- by Angela Poulson
Creating relevant and useful information on your website is only the first step in attracting prospects. To ensure your content shows up in search engines, you must optimize it….
- by Lindsay Young
You may be thinking, “Of course we have to talk to our customers.” Bear with me. You talk with your customers every day about their orders, their needs and…
- by Angela Poulson
On average, Microsoft, Google, Yahoo and AOL users deleted 4 percent more unopened email in 2016 than in 2015, according to a study of 2.5 million email subscribers by…
- by Lindsay Young
I recently attended Sales GPS, an event co-hosted by Modern Distribution Management (MDM) and Indian River Consulting Group. The event’s goal: to get its attendees to rethink their approaches…
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