- by Lindsay Young
Many companies start a website redesign project with design first, and then ask for a writer to fill in the words. But writing effective content for your website requires…
Content Strategy
- by Monica Stockbridge
Writing original, focused content is one of those proven marketing tactics that can take your website to new heights. Content such as blogs, case studies and e-books are all…
- by Shannon Gayton
This is 2020. I still can’t believe those words are coming from my mouth and not Barbara Walters’. It doesn’t seem possible that the year 2000, the new millennium,…
- by Monica Stockbridge
When the year comes to an end, it’s natural to start thinking about successes from the past year as well as what you might want to do differently in…
- by Shannon Gayton
Companies need a combination of online advertisements and content marketing to effectively gain customer trust and convert attention into sales….
- by Lindsay Young
Effective content marketing is about playing the long game. In B2B, content marketing is particularly effective when the sales cycle is long and the investment required big….
- by Karen Garvey
Brief encounters may work for speed dating. But when you’re trying to connect with customers, you want new acquaintances and old friends alike to linger a while on your…
- by Shannon Gayton
Are you creating content with your customer in mind? Content marketing is one of the most effective ways to build relationships both online and off. Blogs, videos and social…
- by Shannon Gayton
I’ve spoken to many businesses over the years, specifically in the industrial distribution world, and one of the most common responses when asked about their online presence is: “We…
- by Shannon Gayton
The goal of content is to align marketing and sales departments in a way that creates the best possible experience for the customer. Part of that is extracting years…
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