February 6, 2020

Google’s search engine results page (SERP) – what shows up after you search for a term – is always changing. Ranking at the top of a Google SERP used to mean earning position 1 in the list of 10 blue links on page 1. But times have changed. The phrase “position 0” was coined a few years ago as Google began to populate snippets or widgets of content directly onto a SERP.