May 3, 2018

Dirk Beveridge is the founder of UnleashWD, a boutique consulting company out of Barrington, Illinois. His mission: to help distributors rethink what it means to be sustainable, relevant and profitable in this age of rapid change and disruption. He truly believes that the leaders of distribution businesses find themselves at a point and time in their career where they are being called to lead their companies into a new age, and it’s going to require innovation, change, transformation, leadership at a greater speed than ever before.

In this podcast, we talk not only about Dirk’s mission to bring innovation to a traditional industry but also how he’s gained traction with his audience using events, effective and authentic email marketing, and thought leadership. He used to be afraid to “give too much away” but he’s now an open book, and as a result is reaching more companies than ever before.