May 18, 2017

Have you heard of Google’s featured snippets? Featured snippets, which are extracted from webpages, often appear at the top of Google’s search-engine results page – just below sponsored results – in response to searchers’ questions. According to Google’s Search Console blog, featured snippets are “enhanced to draw user attention on the results page.” Their prominent placement draws searchers’ attention, and because of this, it should draw the attention of savvy marketers, as well.