February 21, 2017

Forbes has dubbed 2017 “The Year of Video Marketing,” and for good reason. Multiple studies published in 2016 showed an increase in online video consumption, and savvy marketers are taking advantage of this trend by developing and sharing more videos. Internet video streaming and downloads are expected to account for 80 percent of Internet traffic by 2020, according to a 2016 Cisco white paper. Marketers are responding to this growth, according to a 2016 report by Social Media Examiner, with 73 percent of marketers planning to increase their use of video marketing.