Home » Content Services » B2B Marketing Content Creation

B2B Content Creation Services

Build a diverse and robust resource library to support existing customers, establish your expertise, build brand awareness and attract prospects.

We appreciate their ability to navigate our internal structure and extract knowledge from our subject matter experts, which they translate into engaging messaging. They help us brainstorm on creative content ideas that will connect with our target audience, and they help keep our initiatives on track.”

Danielle Parks

Director of Product Marketing, Enavate

Content Comes in Many Forms

Whether you’re starting a new blog or distributing an established industry outlook, each asset can serve to:

Establish your authority

Nurture existing customers

Attract prospects

And that’s only the beginning of what great content can do for your organization. Partner with 3 Aspens Media to build a content strategy and plan that works today.

Types of Content

Blog Posts

Blogs are critical to showcasing your expertise, supporting your existing customers and boosting relevant web traffic. We recommend regularly posting blog posts to your website to build out a helpful library of resources, whether that’s daily, weekly or monthly. Our philosophy is quality over quantity. A blog post alone won’t necessarily help you meet your goals. We can help you build a blog plan that complements and fuels your overall sales and marketing strategy. And we know that while you may have lots of ideas for blogs, you may not have the time to produce them. Our services include:

Contributed Articles

Penning a guest blog for a relevant industry publication can provide big bang for the buck, as the placements themselves come at no cost to you. For a small investment of time, you can broaden your exposure, getting in front of the right audiences so you can strengthen your reputation. We frequently work with distribution and manufacturing trade publications and understand the ins and outs of placing articles. We can work with you to refine your ideas; we can also interview you and write the article for you. Our services include:

Whitepapers/eBooks

Whitepapers are critical to a successful lead-generation strategy on your website. They’re also a channel to provide insights on topics that are pertinent to existing and potential customers. We can take care of your whitepaper from start to finish, including refining the topic, research, writing and design. Our services include:

Research Reports

Whether you’ve identified an issue affecting your industry and need support interviewing experts and doing original research, or you’ve already commissioned the research and need help building content to share those results with your customers or members, we are there. Our services include:

Industry Outlooks

We produce Industry Outlooks in partnership with buying groups and associations to provide a real on-the-ground look at the challenges and opportunities their members face. Quarterly or annually, your members will look forward to your insights. Partner with 3 Aspens to produce a custom industry outlook for your members. Our services include:

Survey of your members
Analysis of data
Interviews of members for greater context around data
Articles with analysis and insights from members
Editing of contributed articles from staff or members if needed
Graphics showcasing the data
Design of final report
Recommendations for promotion of results
Related content development, such as blog posts or social media

Case Studies

It’s human nature that people tend to trust others’ real-life experiences over self-serving statements from a company or organization. Let your customers speak for you. Showcase your value. We’ll take care of your case study from start to finish. Our services include:

Planning, custom to your needs
Interviews with your team members and featured company/organization
Production management, including managing approvals and acquiring necessary assets (logos, headshots)
Ghostwriting content by 3 Aspens team
Design of final case study

Audio/Video

Looking to incorporate more webinars, videos or podcasts into your marketing strategy? We can work with you on these projects, supporting various aspects of the process, from ideation to production and distribution. Whether you need help with a standalone project or want to incorporate audio, video or webinars into your retainer, we can help with:

Identifying ideal audio, webinar or video opportunities
Video outlining and scripting
Self-production assistance
Advanced production services
On-camera direction
Q&A development for interview content
Editing and post-production services
Content uploading and hosting
Content positioning and press outreach

Newsletter copy

Email to your own customer and prospect lists continues to be the most effective marketing channel. We prefer to work with companies in a holistic way, integrating an overall content plan with your email and other marketing strategies to ensure maximum marketing impact. Our services include:

Website Copy

Revamping your website? Or does your website content need a refresh? We will work with you to identify what your customers care most about and refine your messaging to hit their pain points and offer solutions. We also specialize in organizing website content to maximize its impact for you, complete with calls to action, depending on your marketing goals. Our services include:

Planning, custom to your needs
Project management to ensure no page falls through the cracks
Research to identify appropriate messaging
Search Engine Optimization (SEO) support to ensure Google can find you
Ghostwriting content by 3 Aspens team
Editing of contributed copy from staff or members if needed

Social Copy

We can support you in producing and scheduling social media copy to support your marketing initiatives. Our services include:

Books

We can help you publish books, including outlining, writing, editing and graphic design. We can also consult on effective marketing and website promotion for your finished product.