ENGAGE Program for Thought Leaders in Distribution
Introducing a new service from 3 Aspens Media
ENGAGE Program for Distribution Thought Leaders
A monthly service for solo or duo consultants that want to make an impact in the wholesale distribution industry
With our deep expertise and decades of experience in the distribution industry, 3 Aspens Media understands your world. We want to help you build your business.
Here’s what you’ll get:
- One-on-one support to build your brand in a busy industry
- Expert support in refining your message, so you can communicate your value and expertise with clarity and confidence
- Expanded influence, as we work with you to create LinkedIn thought leadership posts and bylined articles that position you as a trusted voice
- Honest feedback on your writing and ideas, ensuring your point of view is sharp and compelling
- Actionable insights on putting yourself out there, working with editors, crafting impactful presentations and more
And because we know this industry inside and out, we can introduce you to connections in the industry that may open doors to opportunities. You’re in the right hands. Partner with 3 Aspens Media to accelerate your consulting business today.
Reach out for more details.
Committed to the Industry
Committed to the IndustryBefore starting 3 Aspens Media in 2014, Founder Lindsay Young was the editor of Modern Distribution Management (mdm.com) for nine years, a leading resource covering news and trends in industrial distribution markets. While there, she interviewed hundreds of distribution and manufacturing executives. She’s not alone. Other members of the 3 Aspens team have long served this market, including MDM, as well as leading distributors and manufacturers, and distribution-specific software companies. About 80% of our clients target or participate in industrial distribution markets. Our long commitment to this industry fuels the content we supply to you.
Tier 1 Package
| Deliverables | Frequency |
|---|---|
|
Messaging & Value Prop Workshop. One of the biggest challenges consultants face is trying to do everything for everyone. But you can’t compete with everyone. If you want to grow, you need to home in on what you do best. In 2 one-hour sessions, we’ll help you identify the real value you bring to your target customers and how to best communicate it. This includes recommendations on content topics. |
One time + annual update |
|
LinkedIn Personal Profile Optimization. We’ll help you optimize your LinkedIn profile to clearly communicate your value and showcase the work you’ve done. |
Quarterly |
|
Ghost-written LinkedIn Thought Leadership Posts. Showcase your expertise and grow on LinkedIn with posts that provide value to your network. |
4/month |
| Honest editing/content feedback on articles or other content you produce, or PR support (reaching out to editors/podcast producers/associations). | 3 hours/month |
|
One-on-one strategy session. We’ll spend an hour a month talking about what’s working, and what’s not working, to prioritize your efforts going forward. |
Monthly |
|
Featured in 3 Aspens’ email to industry publication editors. 3 Aspens has strong relationships with editors in the industry. We’ll keep your name in front of them so that when they’re writing about something you’re an expert in, they’ll think of you as a source. |
Bimonthly |
|
ENGAGE Intensive. Learn from and share with other thought leaders in distribution in this 30-minute session, with a different focus each month. Recorded for later viewing. |
Monthly |
| $995/month Minimum 3-month commitment | |
Tier 2 Package
| Deliverables | Frequency |
|---|---|
| Messaging & Value Prop Workshop. One of the biggest challenges consultants face is trying to do everything for everyone. But you can’t compete with everyone. If you want to grow, you need to home in on what you do best. In 2 one-hour sessions, we’ll help you identify the real value you bring to your target customers and how to best communicate it. This includes recommendations on content topics. | One time + annual update |
| LinkedIn Personal Profile Optimization. We’ll help you optimize your LinkedIn profile to clearly communicate your value and showcase the work you’ve done. | Quarterly |
| Ghost-written LinkedIn Thought Leadership Posts. Showcase your expertise and grow on LinkedIn with posts that provide value to your network. | 6/month |
| Ghost-written guest post for an industry publication. We have collaborated to write and publish nearly 500 guest posts in distribution and related publications on behalf of our clients over the past 10 years. We will ghost-write an article each month with you and coordinate placement with the right publication. | Monthly |
| Honest editing/content feedback on articles or other content you produce, or PR support (reaching out to editors/podcast producers/associations). | 6 hours/month |
| One-on-one strategy session. We’ll spend an hour a month talking about what’s working, and what’s not working, to prioritize your efforts going forward. | Monthly |
| Featured in 3 Aspens’ email to industry publication editors. 3 Aspens has strong relationships with editors in the industry. We’ll keep your name in front of them so that when they’re writing about something you’re an expert in, they’ll think of you as a source. | Bimonthly |
| ENGAGE Intensive. Learn from and share with other thought leaders in distribution in this 30-minute session, with a different focus each month. Recorded for later viewing. | Monthly |
|
$1,750/month Minimum 3-month commitment | |
Add-Ons
Need one-off support on specific assets to help you grow your business? Those who participate in our packages get discounted rates on content assets unique to consultants, available upon request at any time during our partnership.
| Deliverables | Rate |
|---|---|
| Speaker Profile (PDF): We’ll help you refine your bio and identify/craft up to 3 speaking topics. Includes copy and design. Use this professionally created document to elevate your brand with associations and others to open up speaking opportunities. | $500 |
| PowerPoint Deck. We will create a template for your use in presentations, sales pitches or client engagements. Includes color selection, title and up to 4 different slide types, plus a selection of 10 images you can use that will align with your brand and service type. | $750 |
| Guest Posts. Publishing articles in trusted industry publications builds trust with your target customers. 3 Aspens can ghost-write those pieces in partnership with you. We also place the articles with editors. 2 revisions included. Additional revisions = $125/hour. | $750 |
| Blog Posts. Building a resource library on your site of truly helpful content can ensure your website reflects your expertise. 3 Aspens can ghost-write those pieces in partnership with you. 2 revisions included. Additional revisions = $125/hour. | $750 |
| Video Package. We’ll help you create a set of 5 video clips for use on LinkedIn and other platforms. These clips will be created from a single session in which we will interview you on your area of expertise. This recording will be done via Zoom. We will help you ensure you have the right technical equipment for quality. This package includes recommendations for sharing the video, as well as short copy for each. 1 revision included for each video clip. | $1000 |
| Extra Hours. Need extra time with us one month for PR, editing or consulting support? | $100/hr |
| Podcast Creation. Would you like to host a limited or ongoing series in your own podcast? We can help you do that. Price varies based on scope. | Request consultation |
At this point, their knowledge of the industry and our business allows them to effectively finish a sentence that we start. I recommend them without equivocation.”
Jonathan Bein, Ph.D.
Managing Partner, Distribution Strategy Group
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