- by Jennifer Kern
Your website’s navigation menu is one of the most critical components of your website design. You want to create an architecture that is simple for your website visitors to…
SEO
- by Shannon Gayton
Are you an industrial distributor that struggles to compete against big national brands for market share? 3 Aspens Media’s Shannon Gayton offers suggestions on how you can optimize the…
- by Jennifer Kern
Google’s search layout has changed dramatically in the past couple of years. Historically, a search engine results page (SERP) would have a horizontal search bar at the top of…
- by Jennifer Kern
No matter your company’s size, these SEO tips are worth reviewing and making sure they are part of your ongoing content strategy and optimization efforts in 2019….
- by Jennifer Kern
Given how important it is to be found online today, a website needs to be continually monitored and optimized. Scheduling a regular habit of detecting issues that might get…
- by Jennifer Kern
In a field that is ever-changing, you can’t sit back after implementing an SEO tactic and think “that’s done.” Or if you outsourced your SEO, you may have thought,…
- by Jennifer Kern
If your website is taking too long to load, it’s costing you. Amazon once calculated that a slowdown of one second in page-load time could cost it $1.6 billion…
- by Angela Poulson
Each year, Google makes hundreds of changes to its search engine, affecting which websites rank highest. As a result, best practices for website SEO – search engine optimization –…
- by Angela Poulson
Tracking website user engagement is essential to any marketing strategy, helping you to align your content (and your resources) with your company’s goals and your potential customers’ needs. Here…
- by Angela Poulson
Website visitor engagement refers to how frequently and in what ways your existing and potential customers are interacting with your website. If you want to improve the effectiveness of…
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