- by Angela Poulson
Eighty percent of brand marketers said their organizations would grow their focus on marketing performance measurement in 2017, according to a Brand Innovators and Origami Logic study of more…
Content Strategy
- by Lindsay Young
3 Aspens Media President Lindsay Konzak has received a spate of emails from various vendors recently, reaching out to offer anything from financing to sales leads. They look and…
- by Angela Poulson
Last week, I outlined 10 ways Google Alerts can fuel your marketing strategy. Now that you have a better understanding of how Google Alerts can help you find inspiration…
- by Angela Poulson
Taking five minutes to set up a few Google Alerts is a great way to find inspiration for blogs and other content. You can even use them to find…
- by Angela Poulson
Tracking website user engagement is essential to any marketing strategy, helping you to align your content (and your resources) with your company’s goals and your potential customers’ needs. Here…
- by Angela Poulson
Website visitor engagement refers to how frequently and in what ways your existing and potential customers are interacting with your website. If you want to improve the effectiveness of…
- by Angela Poulson
You’ve probably heard of marketing automation or the related terms drip marketing, account-based marketing, personalization or lead nurturing. While automated marketing campaigns will ultimately fail if they lack compelling…
- by Lindsay Young
You may be thinking, “Of course we have to talk to our customers.” Bear with me. You talk with your customers every day about their orders, their needs and…
- by Lindsay Young
I recently attended Sales GPS, an event co-hosted by Modern Distribution Management (MDM) and Indian River Consulting Group. The event’s goal: to get its attendees to rethink their approaches…
- by Angela Poulson
Inbound marketing is the top focus of B2B brand marketers who are increasing brand spending, according to Spencer Brenneman’s 2017 study The B2B Brand Strategy. While outbound marketing was…
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