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This Month We Found a Grabbag of Useful Articles: Our Favorite May Reads

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    It’s our job to stay updated on marketing and content marketing. Since we know you have other priorities, we have combed through the latest and greatest on the web to curate some of our favorite insights, tricks and tips about content marketing and business. 

    Our 5 Favorite Content Marketing Reads (From May) 

    1. What’s a Marketing Audit? (+ How To Do One)

    Maybe you’ve built out a marketing strategy before, but have you ever done a marketing audit? Running an audit on your marketing efforts can reveal success and gaps in your efforts. Erin Rodrigue will help you get started on a marketing audit for your company.  

    Not all audits are bad > 

    1. How to Build a Social Media Content Calendar in 2023 (+ Template)

    Social media doesn’t have to be a guessing game or reaction to a great idea. Having a content calendar for your social media posts will help you take a look at your efforts with some distance and help avoid mistakes, repetitive content or poorly-timed posts. The Semrush team will help get you started with your calendar.  

    Get out that planner > 

    1. AI Can’t Imagine Distinctive Content (But It Can Help You Create It)

    As Artificial Intelligence (AI) works now, it does not actually create brand new content. It gathers from pre-existing content and reorganizes it. Robert Rose cautions users to not rely solely on the content AI pulls together, but shows how to use it as a tool. 

    Generate something new > 

    1. What Is a Pillar Page? How They Can Help Your SEO

    Pillar pages are a great asset to have on your site and can contain as much or as little as you want. They can be a one-stop shop for readers searching for content on a topic. And they can be structured to entice Google’s search engine. Lee Wilson walks you through the setup of one of these handy tools. 

    Gain strength with pillars > 

    1. B2B Marketing In 2023: Three Trends to Watch

    We’re nearly halfway through 2023. What trends are driving marketing? Alexander Storozhuk at Forbes covers the three trends to keep an eye on as we continue into this year: personalization, AI/automation and customer experience. 

    See what’s trending > 

    Picture of Dillon Calkins

    Dillon Calkins

    Dillon leads the Design Services team. In this role, he oversees the creation and design of print and digital assets, collaborates with the 3 Aspens team and our clients to manage design projects, and coordinates with our creative business partners, including graphic designers and audiovisual professionals. Dillon brings a decade of experience and professional development to the position, studying digital media at the University of Colorado, Boulder. He also has a customer service and marketing background from Starbucks and Modern Distribution Management.

    3 Aspens Media is a B2B content agency specializing in distribution, working with distributors and the companies that serve the industry. We believe in taking a content-first approach to sales and marketing initiatives. Our dedication to exceptional content and our niche industry knowledge translate to more efficient, effective engagements for our clients.

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    This Month We Found a Grabbag of Useful Articles: Our Favorite May Reads