It’s our job to stay updated on marketing and content marketing. Since we know you have other priorities, we have combed through the latest and greatest on the web to curate some of our favorite insights, tricks and tips about content marketing and business.
Our 5 Favorite Content Marketing Reads (From February)
- The Top 12 SEO Trends to Optimize for in 2023
Every new year is an opportunity to reevaluate and re-strategize marketing plans. This includes your SEO strategy. It’s critical to stay on top of the latest in search engine know-how. To help tackle this, Manick Bhan offers up 12 SEO trends to keep an eye on in 2023.
- 2023, the Year of SEO: Why Brands are Leaning in and How to Prepare
For many, marketing budgets are tighter in 2023. Marketers are looking for ways to make their efforts more sustainable, to stretch that dollar. Jim Yu discusses how you can turn to SEO to create sustained brand growth.
- Eight SEO Best Practices to Increase Organic Site Traffic in 2023
Most marketers aim to grow organic site traffic. However, there’s a lot that needs to happen if you’re going to accomplish this. Luckily, this Forbes article lays out eight tips to help you get going.
- On-Site Search Best Practices for SEO and User Experience
Google has made searching second nature for many people. So, when your users can’t recreate that search experience on your site, they may get frustrated and hit that back button – perhaps landing on your competitor’s site instead. Kayle Larkin outlines best practices to help give your users the best experience on your site.
- How to Design the Perfect Search Bar for Your Website
One of my website pet peeves is when I cannot find your search feature. Do you have one? When I find it, will it function well? Users shouldn’t have to search for your search bar. Jamie Juviler over at Hubspot covers best practices for the design of your search bar, and why it’s important.