SEO Horror, Repurposed Content, Pillar Pages and More! Our 5 Favorite Content Marketing Reads (This Month)

We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we list some of our favorites.

1. 11 Genius Ways to Repurpose Content

Creating new content is great but also time consuming. Often turning to old material in your company’s inventory can be an easy way to reinvigorate your site and bring in new traffic. Megan Marrs outlines easy ways to reuse powerhouse content.

Read the article on WordStream.

2. SEO Horror Stories: Here’s What Not to Do

We have all read a lot on what you should be doing for SEO, but here are a few things you should avoid or it might cost you… your site! Read these three case studies of SEO terror from Kasper Szymanski if you dare.

Read the article on Search Engine Land.

3. How to Grow Your Email List: 80+ Proven and Simple Ways

Nothing is more frustrating than having great content and stagnant list growth. This list from Jacinda Santora offers up many actionable tips and tricks to grow your list.

Read here on OptinMonster.

4. Which of These 3 Content Pillar Types Should You Build?

How do you kill two birds with one stone in the marketing world? Pillar pages! These powerhouse pages will help you attract visitors and boost your search engine ratings. Check out three types of pillar pages as explained by Justin Champion. He’ll even help you get started with your first.

Read more on Content Marketing Institute.

5. Google URL Builder: How to Track Campaigns in Analytics

You have a great campaign. You probably have several, so how do you tell which ones are driving traffic to your site or converting that traffic into leads? Amanda Gant will show you how to use Google Analytics URL builder to track your campaigns.

Learn how to track your campaigns over at Orbit Media.