Our Marketing Must-Reads: Writing Concisely, Creating Blog Posts That Rank, and More

We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we list some of our favorites.

Our 5 Favorite Content Marketing Reads (This Month)

1.”Get Rid of These 25 Phrases and Words from Your Content” from Content Marketing Institute

We’ve all done it. Added in words and phrases that just don’t need to be there. When it comes to content marketing, filler and fluff bore the reader, complicate your ideas and ultimately water down your message. Julia McCoy offers solid writing advice in this piece.

Read the article on Content Marketing Institute.

2. “How to Write a Blog Post That Ranks High” from Orbit Media

Read the article or watch the video on Orbit Media.

3. “7 Books That’ll Turn Your Marketing Team into Better Storytellers” from Contently

This concise and varied list of books will inspire marketing professionals to become stronger storytellers. Joe Lazauskas from Contently gives us his thoughts on each selection.

Read the article on Contently.

4. “Seven Tips for Building a Video Marketing Campaign” from MarketingProfs

If you’re thinking of a building a video marketing campaign, this article from MarketingProfs is a good place to start. While it can be easy to get swept up in the video trend, it’s important to do your research and utilize the proper tools for the right result.

Read the article on MarketingProfs.

5. “How to Succeed in 2020 With This Goal Setting Strategy” from Trello

As 2019 comes to a close, marketing teams are gearing up for next year. This short piece from Trello (the project management tool we use here at 3 Aspens Media) offers tips for setting goals and planning for success in 2020. As a bonus, Trello users can create their own goal-setting board with the included template.  

Read the article on Trello.

Have a great article you want to share with us? Email it to info@3aspensmedia.com.