Our Marketing Must-Reads: Keeping Up with Google, Why Shoppers Don’t Buy & More

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    We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content, marketing and business in general. In this content round-up, we share some of our favorites.

    Our 5 Favorite Content Marketing Reads (This Month)

    1. “What Do SEOs Do When Google Removes Organic Search Traffic?” by Moz

    Google has made so many changes to their search algorithm in recent years and months that most marketers are scrambling to keep up. Rand Fishkin simplifies a complicated and ever-changing challenge by offering three potential solutions.

    Read on Moz.com.

    1. “The Decline of Facebook Organic Reach and How to Master Paid Ads” from Promo

    Even if you’re new to the world of computer algorithms, and even if Facebook isn’t a major marketing platform for your business, you’ll benefit from this article. Learn how social media algorithms determine what content visitors see and why, and learn how to use these systems to your advantage.

    Read the article on Promo.

    1. “The 5 Ws of Experience-Driven Commerce [Infographic]” from MarketingProfs

    A recent Episerver report found the top 10 reasons why shoppers leave a website without making a purchase. Read on to learn which factors are influenced by your web developers and which are influenced by your content marketing team.

    Read the article on MarketingProfs.

    1. “Study Reveals Emails Drive 3x App Engagement When Combined with Push” from LeanPlum.

    Any marketer worth their salt knows by now that email is a powerful marketing channel. But using email as a standalone marketing channel isn’t enough, according to this analysis of a new study. Read on to find out how to successfully combine email with other channels (without scaring people away).

    Read the article on LeanPlum.

    1. “5 Online Marketing Mistakes That Will Cost You” from Inc.com

    This high-level article is a concise review of common marketing mistakes. I think many companies could benefit from a review of these key concepts.

    Read the article on Inc.com.

    For a quick monthly briefing on the web’s top marketing content, sign up for our email newsletter. Have a great piece you want to share? Email it to [email protected].

    Our Marketing Must-Reads: Keeping Up with Google, Why Shoppers Don’t Buy & More