Our Marketing Must-Reads: Customer Loyalty, Data Storytelling for PR & More

We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we share some of our favorites.

Our 5 Favorite Content Marketing Reads (This Month)

1. “Five Steps to Building Trust with Thought Leadership” from MarketingProfs

Content marketers understand that thought leadership is a critical opportunity for B2B companies to establish trust and credibility in the industry. If you are one of the many B2B marketers that know thought-leadership content is important but aren’t sure where to begin this article offers five steps for getting started. Read the article on MarketingProfs.

2. “New Harvard Business Review Study Reveals Nearly 80% of Companies are Putting Customer Loyalty at Risk” from Forbes

How loyal are your customers? This article examines the danger measuring customer loyalty based on feelings rather than real-time data insights. Read the article on Forbes to learn more about what might be putting your company’s customer loyalty at risk.

Read the article on Forbes.

3. “4 Social Media Calendar Tools to Plan All of Your Content” from HubSpot

Today’s social media managers are busier than ever. Staying organized is the best way to ensure customer engagement and lead generation. In this piece, HubSpot offers four helpful tools for planning social media posts.

Read the article on HubSpot.

4. “Why Data Storytelling Is Essential for the Modern PR Strategy” from Contently

Companies looking to elevate their company’s visibility and credibility need more than just press releases. Although press releases are still effective, this article offers several reasons why data storytelling including industry outlooks and data-driven articles and reports can be highly effective in connecting with a larger audience.

Read the article on Contently.

5. “Keep Your Business Sailing Smoothly While You’re on Vacation” from Mailchimp

Summer is here and many of us are headed on vacation. Whether you’re an owner of a large corporation or an entrepreneur with a small team, this article from Mailchimp offers some quick tips on keeping your business running smoothly while you enjoy some downtime.

Read the article on Mailchimp.

Have a great piece you want to share with us? Email it to info@3aspensmedia.com.