We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we list some of our favorites.
1. 14 Webinar Invitation Email Examples | Email Sequence Included
Due to the pandemic, webinars have become more popular and frequently replace live conferences. Don’t get lost is the noise. Akram Krayem over at Automizy shares tips and tricks to boost your email marketing campaign’s engagement and grow your audience.
2. 2020 State of Conversational Marketing
The global pandemic has forced our hand. The race to digital has gone into warp speed to help us meet our customers online more than ever. Can B2B marketing catch up? Mark Kilens discusses why sophisticated customer experiences are imperative for B2B going forward.
3. How to Get Your Content to Stick
Don’t let your content be just another flash in the pan. Darek Black over at the Content Marketing Institute offers actionable tips – and familiar examples – to boost your company’s message and stickiness so you are unforgettable to your clients.
4. What Is Evergreen Content? How to Create Content That Lasts
According to Erika Varagouli at SEM Rush, evergreen content forms the backbone of a good content marketing strategy. Learn more about what is and isn’t evergreen content and why it’s so important for SEO and growing your audience.
5. 3 New LinkedIn Company Page Features for Marketers
LinkedIn’s new features for company pages help marketers dive deeper into your customers analytics, post online events in one place for easy access, and keep in touch with your team with internal communication tools. Louise Brogan lays out the three new features that will make LinkedIn a powerful tool for empowering you and your business.
Bonus: Cats on Zoom
And because we could all probably use a good laugh, we’re sharing this one from Jack Shepherd about different Zoom participants as illustrated by cats. Enjoy!